Workshop Day 1, Part 2: The Multimedia Principle and Prezi


The Multimedia Principle


The following Prezi presentation was created by your instructor. View it with the following things in mind:

1. How does it use images and text to present information?
2. How do the images help enhance the instructional goals?



After the presentation is complete, click HEREto join the discussion!




So what exactly is the Multimedia Principle?


In their book, "E-learning and the Science of Instruction," Clark and Mayer (2008), give a sound rationale for why we should use multimedia presentations in our class: "Based on cognitive science and research, we recommend e-learning courses include words and graphics rather than just words alone," (p. 70), which they quickly follow up with this gem: "people are more likely to understand material they can engage in active learning--that is, when they engage in relevant cognitive processing such as attending to the relevant material in the relevant material in the lesson, mentally organizing the material into a coherent cognitive representation, and mentally organizing it with their existing knowledge. Multimedia presentations can encourage learners to engage in active learning by mentally representing the material in words and in pictures and by mentally making connections between the pictorial and the verbal representations," (p. 71).

Therefore, the Multimedia Principle is a research-based backbone to why we use multimedia presentation software at all. At it's essence is the idea that something like this:
lovedefinition.jpg

(source:http://bit.ly/1qAoIqW)
... is probably better supplemented in this manner:


lovedefinition.jpg
forget-your-first-love.jpg
(source: http://bit.ly/1bYjKfu)

Assuming, of course, that we are visited by aliens who have no concept of love, presenting them with the words alone would do little good. However, presenting them with an image representation alongside the verbal concept would provide for deeper, more profound meaning.


As we move on to explore more with our Web 2.0 presentation tools, keep this in mind:

The reason why we use presentation tools is so that we can go beyond using words, but to present information and ideas to our students through multiple, concurrent modes of understanding.


References:
Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. Pfeiffer.


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